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Experiential Marketing

Experiential Marketing

Worldfoods has been working with leading supermarkets, independent food suppliers and distributors executing food shows, food tastings and food festivals for the ethnic food industry since 2008.

Many of the events are also supported by talented and popular TV Celebrity chefs. Featured across is a Caribbean Cuisine tour that showcased at Asda, Sainsbury’s, Tesco and Morrisons supermarkets.

Worldfoods Caribbean Cuisine Tour
History was in the making when Worldfoods executed the Uk’s first ever 36 Days Carribbean Cuisine Food Festival Roadshow. The roadshow showcased the great food and drink brands of the Carribean and gave the public a wonderful taste experience. The roadshow was hosted by TV celebrity Chef Rusti Lee and filmed by BEN television. Worldfoods sales and marketing team have the expertise and experience and know how to execute food events of any type across the UK. We are happy to help, advise or plan your event with you from simple in-store food sampling to a major food exhibition event.

Paul Pantin
Tour Manager
Picture of Chef Rusti Lee
Rusti Lee
Tour Ambassador - Celebrity Chef

Derek Morrison
CEO of WorldFoods

Samantha Green
Tour Corodinator
The Tour
The tour was executed at leading supermarket stores including: Asda , Morrisons ,Sainbury’s and Tesco across Greater London and the City of Birmingham. The tour was hosted by TV Celebrity the talented Rusti Lee and was sponsored by Caribbean food brands Grace, Encona, Dunns River, Nourishment, Island Delight, Walkerswood, Dees imports and travel companies Sackville Travel and SN Travel
Picture of WorldFoods Tour Team
WorldFoods Tour Team
In Association with
The Hippodrome Casino Logo
The Hippodrome Casino Logo
The Hippodrome Casino Logo
The Hippodrome Casino Logo
The Hippodrome Casino Logo
Stephen James Logo
Morrisons Logo
Odeon Cinemas Logo
The Hippodrome Casino Logo
Stephen James Logo
Morrisons Logo
Odeon Cinemas Logo